WHEN IT ALL BEGAN

2013

While travelling for work, Pip’s bag was ruined by a leaking bottle of apple cider vinegar on a remote Indonesian island. She thought, there has to be an easier way to get the benefits without the taste. 

EXPLORATION, RESEARCHING & TESTING

2013-2015

Teaming up with her dad, Glenn a pharmacist with decades of experience, Pip embarked on what turned into a two-year journey of trial, error, and relentless problem-solving. Creating the world’s first liquid-filled Apple Cider Vinegar capsule was anything but straightforward.The challenge was enormous: how do you take a highly acidic liquid, preserve its natural potency, and safely encapsulate it without it leaking, breaking down, or losing effectiveness? Countless prototypes failed. Capsules split open, formulas destabilised, and many long nights were spent testing, refining, and starting again.Together, Pip and Glenn experimented with different capsule materials, manufacturing methods, and preservation techniques, pushing through every obstacle with determination. What kept them going was the belief that people deserved an easier, tasteless, and more convenient way to enjoy the health benefits of Apple Cider Vinegar without having to choke down shots or damage their teeth.

LAUNCHED THE WORLD'S FIRST LIQUID FILLED APPLE CIDER VINEGAR CAPSULE

2015

After two years of persistence and innovation, they finally cracked the formula. The result was revolutionary: the world’s first liquid-filled Apple Cider Vinegar capsule. That breakthrough marked the beginning of Tonik a brand built on solving real problems with science, innovation, and an unwavering drive to make wellness simple and accessible.

INNOVATION AND EXTENDING THE RANGE

2016 - NOW

What started with one messy bag and a big idea has grown into 10 years of innovation, resilience, and growth. In the years since launching, Tonik has gone from a single Apple Cider Vinegar capsule to a full range of science-backed supplements designed for busy lives.It hasn’t been easy. There were late nights, failed batches, and the constant uphill battle of proving that supplements can be clean, effective, and trustworthy. But step by step, bottle by bottle, Tonik found its way into homes around the world. From partnering with major retailers, to breaking into international markets across China, Southeast Asia, and the UAE, to selling out bestsellers in live-streaming events, Tonik has built a reputation for quality that speaks louder than trends.10 years on, our mission is stronger than ever: to make health simple, accessible, and effective for busy mums, women, and families everywhere. What began as a personal solution has become a global brand and this is only the beginning.